To mark 50 years of drunk-driving campaigning, UK-based THINK! created a powerful, hard-hitting advert
In the last 50 years road casualties caused by drink driving have fallen dramatically, but in 2012, there were still 230 deaths due to drink driving – accounting for 13% of all road fatalities. By drinking and driving, you risk your life, those of your passengers and others on the road.
The Institute of Advanced Motorists calculate that a drink drive conviction could cost between £20,000 – £50,000 as a result of fines, solicitors fees, increase in car insurance and loss of job.
The new THINK! advert commemorates the 50th anniversary of anti-drink drive campaigning and reminds people that one death on our roads is one too many.
17th November, 2014