Citroën’s DS3 may appeal to both sexes but there is no doubt which the special edition DS3 by Benefit is aimed squarely at
Benefit Cosmetics , have teamed up with Citroën UK for the DS3 – a one off colourful little car. It may look like something you’d find in your makeup bag but this Candy striped is a DS3 through and through.
“We have never shied away from doing things a little differently; it’s evident that we share this brave and creative ambition with Citroën and DS3 line” explain Ian Marshall and Gail Bojarski, managing directors of Benefit Cosmetics UK.
“We love this concept and there’s no doubt it will make gals across the country smile no end. It’s so bold but girly with the Benefit graphics, colour scheme and the many female-focused features and solutions.”
The stunning looking car is on display at Clothes Show Live (of which the French carmaker is a main sponsor) in Birmingham until December 5.
The interior has been reupholstered in fine Italian leather with the Candy Stripe design on the seats, headrests and parcel shelf. Pink detailing features throughout, such as on the steering wheel, dashboard and centre console. There is also a ‘hello gorgeous’ graphic on the passenger side of the dashboard.
Bespoke LED lighting, luxurious deep pile floor mats with pink leather edging and Benefit ‘Iconic words of wisdom’ scatter cushions add to the custom features and the armrest has even been converted to house a custom makeup kit containing a selection of Benefit products.
“This concept collaboration with Benefit has allowed us to explore more female themes for DS3 line and reach out to new markets,” says Jules Tilstone, marketing director at Citroën UK. “Bringing these two personalities together was a fantastic opportunity and I hope it’s the beginning of a beautiful relationship”
“Not your usual mode of transport, but that’s what makes it so special. We really hope to take things further and translate some of these ideas into a proper road-going Citroën and Benefit DS3collaboration. Watch this space!” add Marshall and Bojarski.
10th December, 2013