A jury of 18 female automotive journalists recently elected the Ford Fiesta as the “2013 Women World Car of the Year” and in Cologne Ford Motor Company were presented with the award.
The Fiesta 1.0-litre EcoBoost claimed the top prize ahead of finalists including the Audi Allroad, Range Rover and Porsche Boxster S, and also received the 2013 Women’s World Car of the Year Economy Car award from the judging panel, which praised the new Fiesta for its fuel efficiency and “high-end look and feel”.
“The success of the new Fiesta, both in terms of this award and impressive sales, has been achieved with a car which is sharper-looking, better-connected and even more fuel efficient and fun-to-drive, to appeal to drivers around the world,” said Barb Samardzich, chief operating officer, Ford of Europe.
The panel of 18 female motoring writers, including the editor of Wheelsforwomen Geraldine Herbert, judged the overall award on factors including safety, value-for-money, appearance, storage, child-friendliness, ease-of-driving, colour, sex appeal and environmental footprint. Both awards were presented to Samardzich by Sandy Myhre, chief executive officer, Women’s World Car of the Year, at a ceremony in Cologne, Germany.
“It was clear from the outset that the new Fiesta 1.0-litre EcoBoost had struck a chord with our panel of female motoring experts from around the world,” Myhre said. “Women play a significant but often overlooked role in buying a car and the new Fiesta’s high-end look and feel, remarkable fuel economy and surprising performance are just some of the features which clearly chime with the needs of many female drivers.
3rd December, 2013