Land Rover has enlisted the help of Barbour, to create an exclusive range of clothes that is both practical and stylish writes Geraldine Herbert
Cars and clothes have a lot more in common than you might first think. Clothes are not simply something to keep us warm, rather they make us feel special and express who we are. Similarly our cars are much more than ways to get us from A to B; they wrap us in a metal couture and are for many the essential lifestyle accessory.
Now the world of fashion and engineering are joining forces. Barbour and Land Rover sent models down a catwalk flanked by Range Rovers at the launch of their new “Barbour for Land Rover” collection this week. Boasting Royal Warrants from the Queen, the Prince of Wales and Duke of Edinburgh, the Land Rover brand has long been a favourite with the Barbour clad green welly brigade but it is the first time the two British icons have officially collaborated. This rustic chic range includes comprises jackets, knitwear, accessories and matching luggage for both men and women in two distinct styles.
Inspired by country traditions, Country Lux is a contemporary mix of tailoring and cuts, plus an exclusive tartan pattern inspired by the British countryside. Along with Barbour’s signature waxed and quilted jackets the Country Lux also includes accessories and matching luggage – perfect for that weekend away. A second collection, Black Label has a more modern, contemporary style and is designed with the urban city dweller in mind. The collection is described as the more understated of the two and includes knitwear and jackets with a black gloss trim. Both will be sold from Barbour and Land Rover outlets from August .
Small wonder, then, that Land Rover is not alone. Fashion and car collaborations have long sired plenty of logo-laden leisure wear; clothing and accessories from Gucci styled Fiat 500s to McLaren, who has launched several clothing ranges, including one with Hugo Boss.
Louis Vuitton has created a line of carbon fibre luggage specifically to fit the BMW i8, the much anticipated plug-in hybrid sports car arriving in Ireland this summer. Prices haven’t been revealed at this time but if you own the right car to nestle it in it’s probably not a consideration.
25th June, 2014