Hannah Gordon checks out the Senturion S177 – The most Expensive Luxury Car Key You Can Wear
Walking up to a £300,000 Lamborghini Aventador SV parked up in the hustle and bustle of Mayfair, London is special enough, but when you are able to open the car and drive off in it by pressing a button on a uniquely designed wrist piece worth £60,000 it makes the experience that little bit more surreal.
I had the pleasure of visiting Senturion headquarters where I was introduced to their new Senturion 177, a limited edition bespoke key worn on the wrist that is attracting celebrities and the very rich thanks to its ability to open and start the latest supercars. It is ultimately an item for the person who has everything.
Launched in 2013 after a few years of researching the market and developing the technology Senturion created a wrist worn key that enables the owner to unlock their car and drive off without the actual manufacturer car key. Exclusivity is its biggest selling point, there is no direct competition and much of the technology is patented. Senturion pride themselves as being a completely British firm with the sales team being located in Mayfair, London and the product also built and tested in the UK. The hand built wrist wear takes 70 hours to make and test, with every diamond put in individually, it really is developed to perfection for its expectant owners.
The new product the Senturion 177 is limited to just 177 bespoke pieces, getting its name from the limited edition Aston Martin One-77. Senturion Director Ayla Varquin states that being a limited edition product is what attracts its wealthy customers, when people have a lot of money they are always searching for something different, something that there rich friends haven’t got yet. The Senturion 177 has been developed to be the most unique collectors item in the world, and it certainly is an impressively built item.
The base price for the Senturion 177 is £15,850 and for this you get a Titanium case and a calf leather strap, but the bespoke nature means that there are plenty of other options to set you apart from the competition. On the website you can go into dream world and specify your perfect design, adding white gold to the case will cost an extra £17,500 and should you decide you need more bling in your life then an inlay of large diamonds will be £6250. But the absolute pick of individuality and rarity is the option of adding a meteorite inlay, the meteorite believed to be 4.9 billion years old has to be cut under water and costs a staggering £58,000 extra.
The technology involved in making the Senturion 177 is state of the art and involves taking apart the cars key to get to its RFID transmission chip, this is then miniaturised onto Obsidian circuit boards to be fitted into the frame. Each Senturion key is only available to open the one car, when the car is sold or replaced the customer has the option to sell the car with its Senturion key or reprogram the key to another car. Supercar brands such as Ferrari, Lamborghini, McLaren, Rolls-Royce and Bentley can all be synced to a Senturion key.
As yet there are no plans to make a Senturion key aimed at the female market, the current Senturion 177 is particularly bulky and heavy which certainly wont attract female buyers. Whether or not they decide to design a more feminine item remains to be seen but to be the coolest kid in the supercar playground the Senturion 177 key is a must buy piece.
For more information check out www.senturionkey.com
12th September, 2018