The new Volvo XC90 is the winner of the Women’s World Car of the Year 2015 writes Geraldine Herbert
Judging has just been completed in the 2015 Women’s World Car of the Year awards and the Volvo XC90 has captured the top prize.
The XC90 won the SUV-Crossover category and in the second round of voting emerged as the overall winner as well.
The second-generation mid-sized crossover SUV was launched in August, 2014, and marked the beginning of a new chapter in Volvo’s history.
The XC90 was three years in the making and part of a significant investment programme from the company known world-wide for safety and innovation.
President and CEO of Volvo Car Group, Håkan Samuelsson, said at the time, that the company was not just launching a car, but re-launching the Volvo brand.
In winning the Supreme Trophy in Women’s World Car of the Year the Volvo XC90 has been given a stamp of approval from the only motor vehicle award organisation in the world voted entirely by women. Currently there are 20 judges on the panel from 14 different countries.
The Women’s World car of the year was founded in response to the lack of representation, of women, on both the jury for the European Car of the Year and the World Car of the year. There are currently 2 women on the European jury of 58 and only 3 of 72 on the World Car jury.
Judges are not voting for “a woman’s car”. Rather, they vote as motoring journalists and assess cars accordingly from experience and knowledge. They do, however, take into account what they think women would like to buy – an important distinction. Indeed, this difference is another factor contributing to the unique value of Women’s World Car of the Year.
Commenting on the Volvo XC90 capturing the major prize in Women’s World Car of the Year, Volvo Cars President & CEO Håkan Samuelsson, said he is “delighted” about the award. “With the XC90, Volvo Cars begun a relaunch of its brand. This award is a testament that we have come a long way already and that we have succeeded in making the XC90 attractive for a very important audience, so we are of course both honoured and delighted.”
Category winners in the 2015 Women’s World Car of the Year are:
Family Car: Renault Espace
Budget Car: Scion iM/Toyota Auris
SUV Crossover: Volvo XC90
Green Car: BMW i8
Luxury Car: Mercedes S-Class
Performance Car: Mercedes GT AMG
Dream Car: Mazda MX-5
JURY, WOMEN’S WORLD CAR OF THE YEAR 2015
Alicia Ryzewski Argentina
Geraldine Herbert Ireland
Holly Reich USA
Jacqui Madelin New Zealand
Jaedene Hudson Australia
Jil McIntosh Canada
Juliet Potter Australia
Lauren Fix USA
LouAnn Hammond USA
Maggie Barry Scotland
Maria Leitner Italy
Nguyen Hoa Vietnam
Regina Chan Canada
Renuka Kirpalani India
Sandy Myhre New Zealand
Sevil Okumus Turkey
Silvia Baruffaldi Italy
Sue Baker England
Ylle Rajasaar Estonia
Marta Garcia Spain
19th October, 2015