Working Week – Christine Joyce

Christine Joyce, Managing Director, CJAM Group

Christine Joyce, Managing Director, CJAM Group


We have asked some of the many women working in motoring to share their Working Week with us.  This week we catch up with Christine Joyce, Managing Director, CJAM Group


I start the week at 7am having just spent a busy weekend collecting vox pops for a tyre safety video for young drivers. The youngsters we interviewed had different levels of knowledge on road safety issues, with some alarming gaps in places!

I rapidly prepare the minutes of last week’s TyreSafe meeting before the phone starts to ring. At 9am my team arrives, bubbling with enthusiasm and ready for a hectic week ahead. Five calls later I hold a team meeting, then I’m back in the car and heading off to meet a client for a photo shoot.


A 6.30am start. I arrive at the office, prepare for a client meeting and review the video scripts for an HGV project with the Highways Agency. I then prepare proposals for two prospective association management clients. I have two arms to my business – association management and marketing, and find both very rewarding!

In the afternoon, I finalise the campaign materials for a new motorcycle tyre safety campaign, review the arrangements for a major upcoming automotive industry dinner and read the final script for a day of radio interviews we’ve arranged on part-worn tyres.

The photos are back from the photographer and can now be formatted for our latest press release.


I set off bright and early for Birmingham to attend a Tyre Recovery Association (TRA) steering committee meeting. It’s a 220-mile round trip from Essex and I get to experience the M25 in full flow! The meeting goes well and I hold my own as the only female auto industry professional amongst a board room of male colleagues. I have plenty of experience of this scenario and would encourage more women to join the auto industry. Knowledge, hard work and confidence are all it takes!

I head home in the afternoon and spend a good couple of hours responding to the day’s emails on my return.


Another early start! I begin preparing the minutes of my TRA meeting – midway through, the phone rings and the local Trading Standards officer calls for advice on visits he’s conducting to check for illegal sales of part worn tyres. I then plunge back into work. My company, CJAM, has just moved to new offices and there is a lot of paperwork to catch up on.

Later, I hold a meeting with our marketing assistant, who oversees our social media and website. I brief her on our upcoming press releases and blogs, and we discuss future tactics for our clients’ social media and e-marketing campaigns.


I head to Birmingham again for an automotive industry health and safety meeting. There’s a real cross-section of companies there – including representatives from the tyre industry, unions and the Health and Safety Executive. I enjoy catching up with new and old faces. Health and safety continues to be an important issue for our industry, and I’m pleased to be involved in such a worthy cause.

I stop for petrol on the way back and am blown away by the cost of a full tank! When I arrive home, I review my notes from the day and create an action list for Monday morning…And then I can finally put my feet up!


19th March, 2013



Author: Geraldine Herbert

Motoring journalist Geraldine Herbert is the founder of wheelsforwomen. A jury member for the International Women’s World Car of the Year, she has been a motoring journalist for over ten years and is the motoring expert for Good Housekeeping Magazine and their “Women at the Wheel” section of You can follow Geraldine on Twitter at @GerHerbert1

Share This Post On