We have asked some of the many women working in motoring to share their Working Week with us. This week we catch up with Christine Joyce, Managing Director, CJAM Group
I start the week at 7am having just spent a busy weekend collecting vox pops for a tyre safety video for young drivers. The youngsters we interviewed had different levels of knowledge on road safety issues, with some alarming gaps in places!
I rapidly prepare the minutes of last week’s TyreSafe meeting before the phone starts to ring. At 9am my team arrives, bubbling with enthusiasm and ready for a hectic week ahead. Five calls later I hold a team meeting, then I’m back in the car and heading off to meet a client for a photo shoot.
A 6.30am start. I arrive at the office, prepare for a client meeting and review the video scripts for an HGV project with the Highways Agency. I then prepare proposals for two prospective association management clients. I have two arms to my business – association management and marketing, and find both very rewarding!
In the afternoon, I finalise the campaign materials for a new motorcycle tyre safety campaign, review the arrangements for a major upcoming automotive industry dinner and read the final script for a day of radio interviews we’ve arranged on part-worn tyres.
The photos are back from the photographer and can now be formatted for our latest press release.
I set off bright and early for Birmingham to attend a Tyre Recovery Association (TRA) steering committee meeting. It’s a 220-mile round trip from Essex and I get to experience the M25 in full flow! The meeting goes well and I hold my own as the only female auto industry professional amongst a board room of male colleagues. I have plenty of experience of this scenario and would encourage more women to join the auto industry. Knowledge, hard work and confidence are all it takes!
I head home in the afternoon and spend a good couple of hours responding to the day’s emails on my return.
Another early start! I begin preparing the minutes of my TRA meeting – midway through, the phone rings and the local Trading Standards officer calls for advice on visits he’s conducting to check for illegal sales of part worn tyres. I then plunge back into work. My company, CJAM, has just moved to new offices and there is a lot of paperwork to catch up on.
Later, I hold a meeting with our marketing assistant, who oversees our social media and website. I brief her on our upcoming press releases and blogs, and we discuss future tactics for our clients’ social media and e-marketing campaigns.
I head to Birmingham again for an automotive industry health and safety meeting. There’s a real cross-section of companies there – including representatives from the tyre industry, unions and the Health and Safety Executive. I enjoy catching up with new and old faces. Health and safety continues to be an important issue for our industry, and I’m pleased to be involved in such a worthy cause.
I stop for petrol on the way back and am blown away by the cost of a full tank! When I arrive home, I review my notes from the day and create an action list for Monday morning…And then I can finally put my feet up!
19th March, 2013